Search Engine Optimization:
Search engine optimization is all about getting more traffic with the help of search engines. Before starting, you should know that don’t overdo any element. Whether keywords, images, or simply helpful info.
Balance is the key here.
Step 1: Speed and keywords
Users love fast and quick sites; so speed is the first step. Your website should be very quick and responsive.
Use some keyword research first. Either buy or install some software for simple guides regarding this, and select the most suitable keywords. SEO is a long term process and it requires patience and a great determination. So commit yourself to this procedure, for the long haul.
Step 2: Titles
Every page of your website should have titles and yes, unique ones! A good title contains not more than seventy characters. The title should also be informative including your brand name and the keyword you’re optimizing for. Which should relate to that specific page too.
Step 3: Description
The description on your page gives some information to the search engines about it; so write them well, short and unique. A meta description can also show up in search engine results page. It should be not more than 160 characters long. Yet still well written.
Step 4: Some other tips
Other than description and title tag, there are several more SEO elements that are responsible to increase the traffic to your site:
Build up internal links to connect your different parts of contents, within your site. It will help the readers to find what they’re looking for.
There are many more manipulative link building tactics that the search engines have identified and, in most cases, found using algorithmic methods, thus reducing their impact. As new spam systems emerge, engineers will continue to fight them with fancy algorithms, human reviews and a whole bunch of spam reports from SEO experts and other webmasters.
Add heading tags to your content and include the keywords in it. But don’t add too much of them. They help to increase the traffic as well as help the reader to find what they’re looking for.
Add images to your page as well as ALT tags, because Google cannot read what your image say, but it’ll read the ALT tags. Use them to describe and explain your image and include keyword in it.
Bold the important text to get the readers attention And URLs should be Search engine optimisation friendly by adding keywords in it, but don’t use underscores or space. It’s better to use dashes.
Step 5: Site maps
Make or include a site map page, a site map helps in finding the important page on the sites. If your site is huge, make more than one site map. They should have not more than 60 links though. Just add an additional page.